From the beginning the bags were designed for bike messengers, in particular those working for Roper and Miller's bike courier company, Minuteman. As the bags were seen around the city, were durable and colourful, there was soon commercial demand and the range grew to include more options in colours and sizes. Due to this commercial and more professional demand the Australians were looking for business partners. With Siegfried Elgert and Jörg Bodenschatz they found them. Today Crumpler is equally shared by all of them but practically divided into two independent working parts. One providing the European, African, south- and central American and Mexican market, the other one delivering bags to the USA, Canada, Asia and Australia.
Crucially, the company took this philosophy and applied it to bags suitable for an ever-growing market for portable technology, namely laptop computer and camera bags. At this time, the colourful and very protective bags were both unique and highly influential in times when dull black tech-style bags prevailed. The strong and highly visible bags also struck a chord with consumers smitten with the trend for individualism, the need to stand out from the crowd, to define oneself through creative consumer choices, and as such the company offered, and recently reintroduced, an artisan based customization service.
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